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Privacy Policy

Last Updated: March 2026


1. Introduction

At Live Serena™, we value your privacy and are committed to protecting your personal information with transparency and respect.

This Privacy Policy explains how we collect, use, and share your information when you interact with our website, purchase our products, or communicate with us.

By using our website, you agree to the practices described in this Policy.


2. Information We Collect

We may collect the following categories of personal information:

Personal & Contact Information

  • Name

  • Email address

  • Phone number

  • Shipping and billing address

Transaction Information

  • Purchase history

  • Order details

  • Payment information (processed securely via third-party providers)

Account Information

  • Login credentials

  • Preferences and saved information

Marketing & Communication Data

  • Email engagement (opens, clicks)

  • Preferences for receiving communications

Health-Related Information (If Provided Voluntarily)

  • Information you choose to share related to wellness, symptoms, or product experience

Device & Usage Information (Automatic)

  • IP address

  • Browser type

  • Device type

  • Pages visited

  • Time spent on site


3. How We Collect Information

We collect information:

  • Directly from you (when you purchase, sign up, or contact us)

  • Automatically through cookies and tracking technologies

  • From third-party platforms (e.g., Shopify, payment providers, analytics tools)


4. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Provide customer support

  • Communicate with you (order updates, support, service messages)

  • Send marketing communications (if you opt in)

  • Improve our website, products, and customer experience

  • Prevent fraud and ensure security

  • Comply with legal obligations


5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences

  • Improve site functionality

  • Analyze performance and behavior

  • Deliver relevant advertising


You can control cookies through your browser settings. Disabling cookies may affect site functionality.


6. Sharing of Information

We do not sell your personal information.

We may share your information with:

Service Providers

  • Shopify (eCommerce platform)

  • Payment processors (e.g., Shopify Payments, PayPal)

  • Email marketing platforms (e.g., Klaviyo)

  • Shipping and fulfillment partners

Advertising & Analytics Partners

  • Google

  • Meta (Facebook, Instagram)

Legal Authorities

  • When required by law or to protect our rights


7. Data Retention

We retain your information only as long as necessary to:

  • Fulfill the purposes outlined in this Policy

  • Comply with legal obligations

  • Resolve disputes and enforce agreements


8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your data.

However, no system is completely secure, and we cannot guarantee absolute security.

 

9. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information.

These may include the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal data

  • Opt out of marketing communications

If you would like to exercise any of these rights, you can contact us at:

support@liveserena.com

We will respond to your request in accordance with applicable laws.


10. Marketing Communications

You may opt out of marketing emails at any time by:

  • Clicking “unsubscribe” in any email

  • Contacting us directly

We may still send transactional or service-related messages.


11. Children’s Privacy

Our website is not intended for individuals under 16 years of age.

We do not knowingly collect personal information from children.


12. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for their privacy practices.


13. Changes to This Policy

We may update this Privacy Policy from time to time.

Changes will be posted on this page with an updated date.


14. Contact Us

If you have questions about this Privacy Policy or your data, contact us at:

support@liveserena.com